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The wedding was an event that broke social media records. A picture of Kanye West and Kim Kardashain kissing at the altar quickly amassed over 2.3 million “likes” and 51,000 comments on Instagram, breaking all previous records.
It wasn’t an accident. Kanye West spent “like four days” editing his wedding picture.
At this point, maybe you’re wondering how the tabloids have to do with your online marketing. Here are the two takeaways that Kanye used:
Branding – Kanye used social media to recreate his image.
Big bucks – Celebrities and companies are quickly finding that social media is a cheap way to make a lot of money.
Before the wedding, Kanye West’s hottest claim to fame was when he was considered the ultimate jerk.
Check out the graph below. The spike is where his name was at the peak of his trendiness... That's when President Obama called Kanye West a jackass.
His negative image cost him a lot of money. He lost several big endorsements, and went from earnings of $25-30 million annually to $12 million in the year after the debacle. That’s after dropping records during both periods, too.
He joined alliances with Kim Kardashian, and they formed the “Kimye” brand. Suddenly, his image was associated with a baby, an engagement, and the big wedding. The re-branding paid off. After he became in engaged to Kardashian, he went back up to yearly earnings of $20-30 million, even though he released a record with his lowest sales.
If a picture is worth a thousand words, the Kimye picture was worth millions of dollars.
How does that happen when the picture is available for free? The picture’s popularity tells magazines that people are interested. It’s a teaser to wedding pictures that editorials are willing to pay millions for... And they did.
Wouldn't you like an easy $8 million?
We're not suggesting that you post pictures of your backside on your social media to get attention. However, consider Kanye West's rebranding efforts on social media. That's an $8 million dollar difference.
Branding is just one of the many benefits of keeping an active, healthy online presence. For more information on the tools you can use to promote your business, check out some of the other links on our website OR contact us at firstname.lastname@example.org.
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