We wrote the book on SEO.

SEO and Beyond is a no-nonsense guide to successfully promoting your website on the internet. It will change the way you think about digital marketing. Packed with sensible advice - everything from choosing the best domain name to how to employ social media - this book reveals the core strategies of two experts in the field who have helped countless small businesses thrive online. You'll find out how SEO really works!

Buy the Book on Amazon.com
SEO And Beyond: How to Rocket your Website to Page One of Google

Check PageRank

Check PageRank

Why Would I Ever Check PageRank?

When Google PageRank was first devised by Larry Page and Sergey Brin back at Stanford in 1996, it was at a time when search engines were just coming into existence. 

When Larry and Sergey went on to create Google, PageRank become the dominant metric, watched by millions of website users as they looked to increase their ranking in search engine results.

So what exactly is PageRank?  Should you check PageRank in today’s day and age?

According to Matt Cutts, a Distinguished Engineer at Google in a recent video posted on the topic, it’s important to remember that PageRank is only a measure of the number of links to your site.

That’s it! 

It’s not an indicator of how relevant your site is or how good the material is … just how many other sites are linking to your site.  The one sticky detail is that there is more weight given to links from other sites with a higher PageRank.  Here’s a helpful graph from RealSMO.com in their article “A Bird of Another Feather PageRank Update 1213” that illustrates PageRank weighting:

 

Check PageRank Graph

 

What this chart shows us is that in order for a PR 1 site to move to PR 8, it would need to have 2,800,000 additional links from other PR 1 sites, 508,000 additional links from PR 2 sites, and just 1 link from a PR 10 site.  Pretty crazy huh?

So what IS the answer to the question: “Should I check my PageRank today?”

The answer isn’t so straightforward.

Today Google determines your search ranking using a combination of over 200 factors!  These 200 factors were recently captured in a great graphic by PakStatus.com.  The picture is huge so we won’t reproduce it here, but you can see it by clicking on the link above.

Some notable factors are: (1) Google Analytics and Google Webmaster tools may directly influence the search rank by giving Google more data to work with; and (2) pages bookmarked in Chrome may receive a boost as it is assumed they are useful and relevant to people who visit them.

Some other of the more important factors among these over 200 include:

Check PageRank Factors

 

●     Facebook shares and likes

●     Twitter retweets

●     G+ shares and likes

●     Website traffic

●     Low bounce rate

●     Pinterest re-pins

 

 

Clearly PageRank is still among these, but it’s not like the old days where you need to check PageRank daily to see if you are improving and that will improve your search ranking.  In fact, in performing internet searches, in the majority of cases, sites with a lower PageRank show higher in the search results than sites with a higher PageRank!

Check PageRank?  Recent Developments Add to the Controversy!

To add to this, a recent controversy has heated discussion on whether you should check PageRank.  Google only publishes PageRank numbers periodically, usually just a couple times a year.  In 2013, the numbers were updated in February, but then no updates came out the until December!  When asked about this, Google’s Cutts explained that the mechanism for publishing the numbers to the public got broken sometime in 2013 as major updates were happening to Google algorithms and it wasn’t a priority for them to fix that mechanism! 

SEO and Beyond Book

Given that, it seems obvious that Google doesn’t want us to care as much anymore about PageRank, but at the same time it hasn’t been dropped altogether. When asked about the the usefulness of PageRank today, Don Prior, co-founder of seoannarbor.com and co-author of the book “SEO and Beyond, How to Rocket Your Website to Page One of Google” had this to say:

“The important thing to keep in mind is that there is a difference between the page rank that gets shown in toolbars, such as the Google Toolbar, and what Google uses to calculate a website's importance internally. Google used to update the page rank that was displayed in toolbars far more often than they do now. It used to be updated several times per year, but recently it has only been updated about once per year.

This doesn't mean that Google hasn't been indexing your site, and adjusting your ranking. It just means that they aren't updating the "page rank" metric that is displayed in your browser's toolbar. Page rank, which deals with the number of inbound links to your along with the quality of those links, is just one of the metrics that is used to calculate the ranking of a particular site.”

Anecdotal evidence from around the internet, suggests that after the December 2013 update, about 90% of sites dropped in PageRank value!  Clearly Google has once again changed the scale by which it determines rank.  Charly Caldwell, founder of successacademy.us noted that:

Quite a few domains we monitored changed in the last few weeks, our home page included (from a PR5 to a PR4 due to less inbound links as we’ve stopped adding new websites with link backs, and they’ve changed the algorithm to concentrate more equally on inner-page links, and external links).

Check PageRank?  What are the key take aways from this?

1.    PageRank, while still relevant, isn’t as useful as it once was.

2.    You shouldn’t focus as much time and effort on PageRank as you did in the past, but you shouldn’t abandon it either since Google hasn’t.

3.    Check PageRank?  If you’re curious you can check using any number of sites out there, but it really shouldn’t be your focus.  It’s just one very small component in getting you to list high in search results.

4.    Finally, if you’re feeling confused as to how to get your site to rank higher in Google search results, contact SEO Ann Arbor!  We’re here to help our clients achieve their dream of a successful, growing business and abundant life … starting today!

SEO Ann Arbor is Rebranding to Michigan SEO Group!

We're in the process of rebranding to Michigan SEO Group as a result of our growth and expanding market.
Click the logo to learn more!

If you're interested in SEO, give us a call.

Have a conversation, and we'll give you a free copy of our book. No obligation or hard sell.

Call (734) 619-0736 or email us for your free consultation!

Want to learn more about marketing your business?

JOIN our mailing list!

You'll receive our free guide, '7 Essential SEO Tips You Can Use RIGHT NOW!'

In the coming weeks, you'll also get our guide to using Adwords, advice on how to handle negative reviews, and some tips for Google Places.

You can unsubscribe at any time!

HAPPY CLIENTS

SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.

This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!

I recently requested that SEO Ann Arbor update my search engine optimization concerning Geothermal Heating and Cooling. After a short time of under a month we were listed on the first page of Google! I received a call from an out of state construction firm who found our company only because of the excellent work of SEO Ann Arbor. This contact purchased a system and paid for the work of SEO Ann Arbor 20 times over. This is truly one of the best business decisions I have ever made to have them update our SEO.

The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!