We wrote the book on SEO.

SEO and Beyond is a no-nonsense guide to successfully promoting your website on the internet. It will change the way you think about digital marketing. Packed with sensible advice - everything from choosing the best domain name to how to employ social media - this book reveals the core strategies of two experts in the field who have helped countless small businesses thrive online. You'll find out how SEO really works!

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SEO And Beyond: How to Rocket your Website to Page One of Google

Internet Marketing - What The World Wants

What Does the World Want?

Last time we talked about making sure you narrow down what you do very, very well, and then to focus on that niche in your internet marketing. The next step is to make sure you know what the world wants when it comes to that niche. Think about it this way - you might sell the best upside down green widgets on the planet, but if nobody's typing "upside down green widgets" into Google, you're not going to get found. Instead, if people have a different way of searching - maybe they type "solve my widget problems"! If you know that, you can present your information in a way that meshes with search habits and also addresses their concerns in a very direct way. Getting this formula right help you rise in search engine placement, get more engagement from those who do find you, and helps you spend much more effectively in your pay-per-click marketing!

 

How Do You Figure it Out?

The good news is that figuring out how people search is a problem that has already mostly been solved. There are various proprietary tools, but since Google is the giant in the industry, why not use the tools they provide? You can use Google Trends to figure out rough comparisons between keywords or phrases - which of 5 keywords is being searched more and what the trends are. The Google Adwords Keyword tool is much more specific. You can create a list of your 10-20 best guesses, and Google will tell you what related keywords people in the US (or other areas if you're not in the US) are searching with, and how often each month. If you've already been running an Adwords campaign, your actual keyword data (how many clicks you've gotten on your ads for each keyword) is invaluable. 

 

How Do I Use the Information?

Once you know what you do very, very well, and what the word wants, make sure you have information on your website that relates to the overlap between the two. You're passionate about upside down green widgets and you know the top 12-15 keywords that people use to find them. Write a page around each keyword, post it on your website, and optimize it (a subject we'll talk about in much more detail later). Make sure you write from the customer's point of view. In other words, don't "we" all over yourself. Instead, write using "you" and make sure you're truly providing value in a way that helps people who are interested in what you have to offer. 

 

The Secret of the Most Successful Online Marketing

Remember, the real secret to the most successful internet marketing is being able to tailor the kinds of customers you get. You can continually move your business in the direction of your dreams - your passion, happier customers, less trouble, more profit. You do that by making sure you know what you do very, very well, and how the world searches for it. It starts with search, but many of the most successful entrepreneurs we know have adapted their offerings to meet the demand they learn about through paying careful attention to how people search.

Want to learn more about successful internet marketing and digging deep to make the magic happen online? Check out our next episode with advice about how to start measuring your progress! (Coming soon!)

SEO Ann Arbor is Rebranding to Michigan SEO Group!

We're in the process of rebranding to Michigan SEO Group as a result of our growth and expanding market.
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If you're interested in SEO, give us a call.

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Call (734) 619-0736 or email us for your free consultation!

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HAPPY CLIENTS

SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.

This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!

I recently requested that SEO Ann Arbor update my search engine optimization concerning Geothermal Heating and Cooling. After a short time of under a month we were listed on the first page of Google! I received a call from an out of state construction firm who found our company only because of the excellent work of SEO Ann Arbor. This contact purchased a system and paid for the work of SEO Ann Arbor 20 times over. This is truly one of the best business decisions I have ever made to have them update our SEO.

The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!