What Do You Do Very, Very Well?

Before you start working to build your internet presence, it's so important to make sure you know what it is that you do very, very well. When you say it out loud, it sounds silly, but we've worked with so many clients who have never taken the time to really narrow down what they're best at, what they most enjoy, where they make the most difference, and where they make the most profit. As a result, not only does their internet marketing lack focus, not only are they wasting a lot of money on their pay-per-click marketing, but often their businesses struggle as well!

How Do You Figure it Out?

Take the time to think about the work you do. Is your best work really remodeling homes, or do you make more difference when you install replacement windows? What seems to make your customers the happiest? Where do you find you have the fewest obstacles to doing a really, really good job? Which of the things you do is most profitable? When you work through those questions, you often find out that you're spending a lot of time, energy and money trying to promote aspects of your business that you don't want more of. Where's the sense in that?

What Does this Have to Do with SEO?

The internet is an unlimited place. If you want successful SEO - a process that actually gets you more awareness, more leads, and more sales - you have to narrow down your targets as much as possible. There are so many platforms that need attention these days that if you aren't highly focused, the amount of work can become overwhelming.

Not only that, when you work on campaigns that you're actually passionate about, the extra passion will show. There will be that extra spark in the written word, the extra smile in photos, the extra sincerity in your videos. People will feel better about your campaign, that can result in a few more clicks, a few more shares, a few more calls.

And most importantly, think about this: why are you marketing online other than to get more of the best kinds of customers? Imagine a successful campaign that only gets you customers who are a ton of trouble, who aren't satisfied with your work, or who don't pay enough! Who wants that? You could literally be marketing yourself into business disaster. Instead, if you focus on your best areas, each new customer you get can help you move in the direction of your dream business.

The Secret of the Most Successful Online Marketing

Almost every business owner wants more customers, but the real secret to the most successful internet marketing is being able to tailor the kinds of customers you get. If you don't A-S-K you won't G-E-T. It's critical to ask for more of the right kinds of customers so you can continually move your business in the direction of your dreams. You do that by making sure you know what you do very, very well, and who stands to best benefit from that. The success stories we've seen have been so rewarding!

Want to learn more about successful internet marketing and digging deep to make the magic happen online? Check out our next episode with advice about how to figure out what the world wants!