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That's where what you do very, very well and what the world wants come together. We see mistakes in all the time in internet marketing ... usually by people who just post random things on their website and social media. They're inconsistent with their posts, but most important, they haven't taken the time to nail both aspects of this critical core of internet marketing.
Wouldn't it be great to know that you're using digital marketing as effectively as possible?
Would you like to be sure you're spending your internet marketing dollars wisely?
Then heed this advice: take the time to figure out what you do very, very well. You probably think you know, but we're constantly amazed at how many people come to us with marketing schemes that are just all over the place. You may actually offer a lot of different ideas, products or services. Fair enough. You can eventually get all of them into your marketing, but the key to getting traction in your internet marketing is to hit home runs with your top 1 - 3 offerings. The rest will be a lot easier if you do that first.
The second step is to make sure the world wants what you're offering, and if so, how are they searching for it? You may have the best dead Caribou ice cream on the planet, but it's unlikely that too many people want it. But if you offer triple yummy chocolate almond iced luxury, it's a good bet that a lot more people will be interested. Check what people are typing into Google for an extreme dessert experience - using Adwords or Google Trends - and make sure you focus your efforts around search terms that people are actually using.
Now, when you sit down to plan your internet marketing campaign, you'll know what you do very, very well, and what the world wants. Make sure the vast majority of what you post on your website, blog, social media, business listings, etc., stays within the overlap of those two areas, and you'll find that your internet marketing is much, much more effective!
Want to learn more about successful internet marketing? Check out our next episode about Pay-Per-Click advertising!
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