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Whether it’s website design, social media, blogging, or optimization, do you know what your top online competitors are doing?
Do you know how to stay on you’re A game?
Are you falling short to the competition?
When you know what your competition is up to, you can examine your own online presence and take the steps you need to level up. It may not be rocket surgery, but we’ve found again and that most people don’t do the simple things they need to do to rise above the crowd.
When it comes to success, many see the mountain, but not many do what it takes to climb to the top. – Nicklaus Suino
Not because you’re a simpleton, but because getting things done quickly and simply is the key to staying on your path to the top.
Step Zero: do these steps using Google. The other search engines hardly matter. Seriously.
Step 1: Make sure you’re in a “naive” browser.
That means you should either clear your browsing history or use “private browsing.” What you don’t want is a search that already knows your preferences, because then you’ll get results Google thinks you want instead of objective placement numbers.
Step 2: Type in one of your most important target keywords. Hit return. (I told you this was for simpletons).
If you sell cars, that keyword could be “buy new car [your city].” If you do nails, it might be “nail treatments [your city].” One of the things we do is website design, so we might type in “website design Ann Arbor.”
Step 3: Make a note of what sites appear on page one in the organic listings.
Ignore ads, maps listings, and referral and compilation sites like Yelp!, Lawyers.com, Wikipedia, etc. Focus on a list of 5-7 websites for real businesses that offer products or services similar to yours. Those are your primary online competitors for page one real estate.
Step 4: For each site, record the following information...
Step 5: Get the same list of information for your web page related to the same target keyword.
Step 6: Here’s what you’re looking for with each factor: basically, are your competitors doing a better job than you are at each of these tactics?
Your first mission is to make sure you are doing at least as well as your competitors on these basic SEO tasks. We’ve found that clients who do these things well move toward the top of the Google rankings and tend to stay there. If you manage to get all this done and done well and your website is still struggling, you may have to dig deeper to find out what higher level SEO work is needed.
“Am I getting a good return on my investment, taking into account not only what I have to pay my marketing vendors (ad placements, pay-per-click, website hosting, business listings, mailings, brochures, etc.) but also what I’m paying my marketing person/team?”
You might be stunned at how often the answer is either “no!” or “I don’t know!”
Great marketing, especially search engine optimization can transform your business both inside and out. It all starts with making sure you know exactly what you’re aiming for. If you’re having trouble figuring that out alone, call us to discuss a strategic planning session. The power of a little knowledge is incredible!
We do website design, social media management, blogging, content creation, pay-per-click management, and SEO every day, and we’re pretty good at it. Our clients’ websites get to page one of Google, either quickly or over a reasonable period of time. Because we work with SEO every day, we know what to look for, and we have efficient ways of doing it. We’re also local, so if you have questions or concerns you can sit across the desk from us or call us on the phone (in the same time zone!) and we’ll make sure your questions are answered.
If you’re revitalizing your marketing strategy consider search engine optimization. Call us at (734) 619-0736 to arrange a visit. If you’re more comfortable with email, you can reach us at firstname.lastname@example.org or just contact us here. We’d love to start you on your journey to a robust online presence and success on the Internet.
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SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.
This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!
I recently requested that SEO Ann Arbor update my search engine optimization concerning Geothermal Heating and Cooling. After a short time of under a month we were listed on the first page of Google! I received a call from an out of state construction firm who found our company only because of the excellent work of SEO Ann Arbor. This contact purchased a system and paid for the work of SEO Ann Arbor 20 times over. This is truly one of the best business decisions I have ever made to have them update our SEO.
The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!
I'm truly proud of the work and donations we've done on the Carr Fire – there is no way we could have done the amount of work we did and in turn donate the amount of money we were able to without your help. I think we'll end up donating over $10,000 back to homeowners who lost their homes in the fire ... You guys have been awesome.