We wrote the book on SEO.

SEO and Beyond is a no-nonsense guide to successfully promoting your website on the internet. It will change the way you think about digital marketing. Packed with sensible advice - everything from choosing the best domain name to how to employ social media - this book reveals the core strategies of two experts in the field who have helped countless small businesses thrive online. You'll find out how SEO really works!

Buy the Book on Amazon.com
SEO And Beyond: How to Rocket your Website to Page One of Google

No More Right Side Google Ads?

What Happened to the Missing Right Side Ads? On or around February 22, 2016, Google eliminated the ads that used to appear on the right side of search engine results pages (SERPs). Here’s why you should care:

tl;dr – pay-per-click ads will still appear above and below organic search results. Expect more competition for top positions in paid search. Be prepared to work even harder for good page one placement in organic results.

Google says that typically there will now be up to three paid ads at the top of the results, except for what it calls “highly commercial searches,” which will have up to four paid ads at the top. There will be up to three ads below the organic listings. There will be no Adwords ads in the right side column, except for Product Listing Ads (PLAs). It’s not clear how this real estate on your screen will eventually be filled, but you can bet it will be with something that creates revenue for Google!

What Does the Change in Google’s Pay-Per-Click Rules Mean for You?

If you’re using paid ads, expect more competition for the coveted top 3-4 spots. That will likely mean that (1) desirable keywords will get more expensive, and (2) it will be more important than ever to have relevant, well written text ads.

Did You Know?

That Google gives you bonus points for “relevance”? Basically, that means that the more related your keyword, text ad, and target page content are, the higher ad position Google will give you per dollar spent. Here’s an example:

Keyword: website design ann arbor

Text ad:           Great Website Design - Ann Arbor - SEO Ann Arbor

                        www.seoannarbor.com/website-design-ann-arbor

                        Frustrated With Your Website? Our Expert Web Designers Can Help!

Target page: www.seoannarbor.com/website-design-ann-arbor

                     This page has helpful information about "website design"

You should do your best to make sure your Adwords sets are like this – highly related across keyword, ad, target URL, and page content. Aim as high as you can in paid search!

Even if you’re not using pay-per-click, this new rule will make a difference for you. More ads at the top means that the organic results are pushed further down on desktop and laptop view, so you may see fewer organic results unless you scroll. Typical web searchers will click on the first listing that appeals to them, so the fight for top position is going to get even more intense. Aim as high as you can in organic search, too!

So, what are the basics of great organic search position?

#1. Content – make sure you have clear, compelling content about your offerings.

#2. Optimization – make sure your target keywords are found in the right places: the URL, page title, headers, and content. And, yes, for those of you who are keeping track, in the meta-keywords, alt-tags, and inbound links.

#3. Layout – make sure your layout is clear, conventional, and easy to follow.

#4. Healthy Online Presence – build a robust presence online, including helpful blog posts, compelling social media, press releases, and participation in trade sites and chat sites related to your field.

#5. Be Abundant – information is basically free now, so don’t hoard it ... give as much away as you can stand. What has real value these days is authenticity, guidance, support, and powerful experience. Find ways to deliver those.

#6. Reputation – for almost every business, a large part of what will make the difference is how you’re thought of by your current customers and by those who talk about you. Take very, very good care of those people who do decide to do business with you!

At SEO Ann Arbor, we’ve always worked for solid, white-hat SEO and building an authentic online presence for our clients. And guess what? We rarely see our clients hurt by changes in what Google decides to do. The jury is still out on this latest change, but if you’d like to strategize about how we can work together to make sure you’re getting as much awareness and as many leads as you possibly can, we'd love to talk to you!

 

Want to learn more about website design or pay-per-click management? Call (734) 619-0736 - we'll be happy to take your call!

 

SEO Ann Arbor is Rebranding to Michigan SEO Group!

We're in the process of rebranding to Michigan SEO Group as a result of our growth and expanding market.
Click the logo to learn more!

If you're interested in SEO, give us a call.

Have a conversation, and we'll give you a free copy of our book. No obligation or hard sell.

Call (734) 619-0736 or email us for your free consultation!

Want to learn more about marketing your business?

JOIN our mailing list!

You'll receive our free guide, '7 Essential SEO Tips You Can Use RIGHT NOW!'

In the coming weeks, you'll also get our guide to using Adwords, advice on how to handle negative reviews, and some tips for Google Places.

You can unsubscribe at any time!

HAPPY CLIENTS

SEO Ann Arbor has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales. This has been achieved by the efficient and effective management of our SEO process, which is continually improving month by month.

This company got me to the top of page one on Google. If you are not doing any Internet marketing or are not happy with who is doing your Internet marketing I would highly recommend this company. Great people and the results are clear!

I recently requested that SEO Ann Arbor update my search engine optimization concerning Geothermal Heating and Cooling. After a short time of under a month we were listed on the first page of Google! I received a call from an out of state construction firm who found our company only because of the excellent work of SEO Ann Arbor. This contact purchased a system and paid for the work of SEO Ann Arbor 20 times over. This is truly one of the best business decisions I have ever made to have them update our SEO.

The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Our company, Mussio Painting, has skyrocketed to the top of Google and this result has created enough business that I had to turn down five to six calls a day this past season. In a digital world, finding the right SEO company is a must. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!