Do you use stock photos on your website?

Does your look too commercial?

Are you having a difficult time taking original, authentic photos?

Photos of real customers, employees or vendor give your visitors a more authentic experience. Stock photos can seem shallow, and may give your visitor the wrong impression about your business. Make a point to take photographs while you’re working on a job site or while interacting with customers in your store or office, and they’re likely to have a much more authentic impact. Photos of real people or events associated with your business can give your website the personal touch it needs to connect with your target audience.

How to Choose the Perfect Images!

Potential customers are interested in what’s in it for them. According to Kiss Metrics, “He or she doesn’t care about your product or company. It’s the ‘me’ factor that ultimately does the magic. Show your visitors they are on the right track. Make them feel comfortable. Get them to experience what you want them to. That will open up doors and get more people to like you – buy from you.” Show them that other real people succeeded with you, and they can too!

The right image will draw positive attention.  The wrong image will distract.  It’s a balance you want to strike when selecting an image.  

Imagery should add value.  Images can also help to direct traffic!  For example, an ad can focus on a call to action and in turn direct the customer’s eye to that call to action, possibly leading to a sale. Keep in mind, too, that imagery on the page doesn’t have to be a picture of someone or something, it can also be a data icon or an email icon. These symbols evoke what the person is going to find in the destination paragraph or if they submit a contact form.

Whatever form they take, the best images help enhance the users experience!

The Beauty of Reviews!

Pair authentic images with a statement from the actual customer who is pictured. You thought that pictures were worth a thousand words? Reviews are considered the bread and butter of running a business! Make someone happy, and they’re bound to come back for repeat business. 

Further, telling a story is where it’s at! If someone had an unbelievable experience, it will likely help someone else want to try it out for themselves.  

Persuade Your Customer to Take Action!

Does your photo motivate your potential customer? If the photo doesn’t make them want to “Buy Now,” then you may be wasting valuable website space. For example, if a picture of a big juicy bacon cheeseburger doesn’t motivate your visitor to go to the store and pick grilling supplies, you may be doing it wrong. 

Make it Unique!

Are your images unique to your company’s offerings? You must stand out from the crowd! Tell your target audience that you’re different and that you deserve to be noticed.

Having trouble distinguishing yourself from the crowd? The experts in photography and web design in Ann Arbor can help you make a difference in your online marketing.  

Is Your Website Aligned With Your Mission?

What does the look and feel of your website say about you? Do you use photos that can evoke the appropriate emotions? Does everything on your site support your main purpose?

If your website design doesn’t help your end goal, then you’re likely missing the mark! Imagine how your business could thrive if you find exactly the right photos.

A good designer can help create a suitable design that’s customized to fit your needs. At SEO Ann Arbor, we can create a professional web design for your Ann Arbor, Michigan business that can bring together all the elements of design, functionality, and customer experience.

Additional Resources For Learning!

If you want to learn more, read “How to Get the Perfect Website for Your Business.” This article takes you step by step in how to create the perfect website design for your Ann Arbor business including what it will take for you to succeed.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and our own research findings.

Still looking for more resources? Check out our web design portfolio (link) to help inspire you! 

Customer Who’ve Succeeded: Hear Their Stories!

 “SEO Ann Arbor has really helped our company get on the map. They have improved our digital appearance tremendously. I look forward to our business relationship growing more every year!”

Trey, Ann Arbor, MI

“If you’re in any way considering a new website or boosting your online presence, you should contact SEO Ann Arbor right away! In a short period of time, we started getting contacts from our new website. We’re seeing a dramatic increase in calls and contacts from the website each week and are very happy with this company. It was worth every penny. The only mistake we made was waiting to call and sign up!!!”

Mathew, Glenwood Springs, CO

“The results have been nothing short of phenomenal! Our first job came directly from the website and resulted in enough profit to cover the cost of the website for years. Their SEO works! I get a monthly report card about how we’re doing. If you’re going to spend your marketing budget, these guys will help you spend it wisely.”

Andy, Ann Arbor, MI

Web Design for Your Ann Arbor, Michigan Business: How Do You Get Started?

Do you need help with your web design, online presence, increasing leads from your website or showing up on Page 1 of Google? We can help you! Don’t waste another day, contact the web design experts today!

Call us at 877-815-6974 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com (or just contact us here). We can help walk you through the entire web design process, help you identify your goals, and help you develop the look and feel of your website. When done properly, this stuff can take your marketing to a whole new level!