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Google+ Social Media Management
If you are interested in social media management, then you should know that Google+ is a great social networking site for both businesses and people. It can help you connect with customers, get noticed online, and even help your rankings in Google’s search results.
Our 11 ways to make your business rock on Google+ are a great way to make sure your business gets the attention it deserves, so please read on!
Some of the items might seem vague at first, so let’s use an imaginary business as an example. We’ll use Jim, an Imaginary Mechanic from Ann Arbor, Michigan.
11. Verify Your Profile
Verifying your profile is without a doubt one of the most important things you can do to improve your Google+ profile and your rankings on Google. It’s as simple as requesting a PIN and using it, and can greatly benefit your business online. This is one of the most important parts of social media management for Google+!
This helps our imaginary mechanic get noticed in search results and get labeled correctly in the business listings, including the results for Google Maps.
10. Complete Your Profile
These words ring true throughout all social media sites: a complete profile is always better than an incomplete one. The more you tell visitors about yourself, the more your customers can get to know you, and the more they can connect with you.
People will have a much easier time connecting with Jim’s business if he has his business’s picture, logo, address, phone number, hours, products, and services listed!
9. Link to Your Website
It sounds simple, but you might be surprised to see how many people either overlook or simply forget to add a link to their main website from their social media accounts. Make sure it’s there, or you could be missing out.
Jim simply won’t get traffic to his site if people don’t know how to find it!
8. Follow Competitors and Industry Leaders
Following your competitors and leaders in your industry is important to brand you and your business as experts in your field. It shows that you know the industry, you know the players, and that you are part of that club.
Jim should follow other local mechanics, car magazines, dealerships, and more to get his name out there!
7. Get Involved in Google+ Hangouts
Google Hangouts are a great way for your business to get connected and solidify your presence in a field. Answering people’s questions and discussing topics in your field of work is a quick way to show your expertise. You can host live tutorials, webinars, discussions with customers, clients, and more. And after your live stream is done, you can upload the whole thing to YouTube!
If Jim hosts a Hangout answering questions about car problems, like which tires are best for Michigan’s harsh winters, it not only helps the people in the Hangout and everyone who sees it online, but it also lets everyone know about Jim’s expertise and passion for his business.
6. Use the Right Keywords and Hashtags in Posts
Keywords are the heart of all SEO (Search Engine Optimization). Using the right words in your posts to connect with your business is vital to your online success and is what makes you findable online.
Jim, the imaginary mechanic in Ann Arbor, should have posts with keywords and hashtags like #AutoRepairAnnArbor and #MichiganMechanics.
5. Optimize Your URL
You may have noticed that the URL for your Google+ profile looks a little something like this:
Instead of this:
No fear! There is a way for your URL to match your business name better. By going to your profile and editing the ‘Links’ section, you can sometimes get a more customized URL. This is often up to Google, so what you get might not be perfect, but probably better than a random stream of numbers.
4. Join Circles
Joining the right circles can get you connected with customers, associate with people in the industry, boost networking, and increase your overall presence on Google+. It’s a great way to make sure people know about your business, connect with customers, and get them to keep you in mind when they might need a service or product you provide!
If Jim connects with customers, friends, family, and other businesses, he has a much higher chance of being at the top of their minds when they have questions or problems with their cars.
3. Post Photos
Photos are a great way to make your profile more entertaining and better for customers. Not only that, they can help with SEO as well! By having the right content, and the images labeled correctly, people can find you more easily, and have more reasons to engage with you.
If Jim wants his profile to have better content, he can post pictures of cars he’s worked on, new products available, pictures of his staff, or anything else related to his business. The opportunities for great photos are infinite!
2. Get Reviews!
Although they can be difficult to get, reviews are one of the most important factors in any online business, and Google+ is one of the best ways to go about getting them. Your reviews can be seen when your business shows up in Google’s search results, so it’s important to have satisfied customers who don’t mind giving you an online shout-out. If you aren’t getting the reviews you need, don’t be afraid to ask! If you have a happy customer, ask them for an honest, unbiased review and often they will be more than happy to do so.
Someone looking up mechanics in the area might see that Jim has consistent 5-star reviews, and that he responds to people when they review his business. This lets everyone know what people think of Jim’s business, that he’s involved online, and can help bring Jim lots more customers!
With these 10 things in mind, we can move on to the most important thing in all of social media:
1. Create Engaging, Honest, and Relevant Content With Your Customer in Mind
Everything is about them, right? For Jim, our imaginary mechanic, posting a picture of his cat is fine once in a while, but letting all his connections know about how to save money on gas by maintaining the right air pressure in their tires? THAT’s the way to use Google+!
If you have any questions regarding social media management in Ann Arbor, or anything about your business’s online presence, please contact SEO Ann Arbor today! Visit us at seoannarbor.com, email us at firstname.lastname@example.org, or give us a call at 734-619-0736.
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